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segment leads

How To Segment Leads Like A Pro?

One of the key elements involved in the running of successful marketing campaigns is lead segmentation. What you need to realize is that every lead...

Are You Ready For Lead Scoring?

B2B Marketers: Are You Ready For Lead Scoring?

Nowadays, marketers have to automate their marketing processes in order to function efficiently. Lead scoring is a crucial element that helps marketers prioritize leads. But...